About UGINE

Who we are

UGINE - The signature of quality 

UGINE is a company dedicated to manufacturing the leading electronic household and office appliances for customers across Saudi Arabia. Since 2001 the company has gained a reputation for excellence and expertise in the household appliance industry, and UGINE is now Saudi Arabia's market leader for quality machines at the most competitive prices.

What We Do

Saudi Arabia’s first choice for household goods

UGINE focuses on the innovations that simplify life at home. Our relentless pursuit of the latest technology and the highest specification materials guarantees the quality of our products, which are all designed and manufactured to be cutting-edge, durable and value for money. From the most technically advanced air conditioning units to televisions that display fantastic HD visuals, UGINE is the premier home appliance provider.

Our Vision

UGINE aims for the global recognition that our home appliances deserve

UGINE is already the number one choice for home appliances in the Saudi region thanks to its commitment to quality products, and our aim is to go even further. We have the technical nous and industry knowledge to compete on the global stage and become an international powerhouse.

Company history

UGINE was established in 2001 in Riyadh, KSA. We were one of the first companies to import home appliances from overseas to Saudi Arabia and originally specialized in air conditioning units. As we looked to expand our product range, we realized that the exporters lacked the quality items we wanted to be synonymous with, so as an ambitious and demanding OEM, we began to work alongside a select number of manufacturers to create customized products to meet our quality standards. We have worked alongside partners such as Midea, GREE, HOMA, Hisense and TCL to bring reliable, high-tech electronics to the Kingdom.
Since our inception, UGINE has grown and amassed a team equipped with a wealth of knowledge. With first-class engineers, designers and R&D experts, we are now able to confidently create our own air conditioning units, washing machines, and much more household goods. Today, UGINE is Saudi Arabia's number one choice for electronic products, with a new branch having opened in the hub of Dubai to bring our quality standards to the entire MENA region.
The home appliance industry moves forward at an exceptional rate, but with our creativity and ability to quickly adapt to change, UGINE is set to be continuously ahead of the curve to meet our customers' demands.